Your headshot is your visual handshake in the entertainment industry—an image that introduces you before you even say a word. For models, it’s the ticket to getting noticed, booked, and signed. This #ToolkitTuesday, we’re diving into essential tips to elevate your model headshots and help you showcase your unique features, versatility, and potential.
1. Define Your Modelling Type
Your headshot should align with the type of modelling you’re pursuing—commercial, editorial, fashion, or fitness. Are your freckles your signature feature? Does your athletic build call for sporty campaigns? Identify your niche and tailor your headshots accordingly. Let your unique qualities shine in ways that captivate casting directors and agencies.
Pro Tip: Think about the vibe your headshot should exude. A lifestyle model might go for a natural, relatable expression, while a high-fashion model may want to focus on intensity and edge.
2. Show Your Range of Expressions
Modelling headshots should reflect versatility. Practise conveying different emotions and moods, from approachable and warm to striking and bold. Remember, your eyes are the window to your personality—use them to connect with the viewer.
Quick Exercise: Practise in front of a mirror to discover expressions that best highlight your features.
3. Master the Makeup Balance
Less is often more. A clean, natural look allows your features to take centre stage. For beauty-specific headshots, don’t shy away from showcasing your potential with a full-glam approach—but keep it polished and professional.
Pro Tip: Agencies often request natural shots, so have a no-makeup or minimal-makeup option ready in your portfolio.
4. Choose the Perfect Wardrobe
Your clothing should complement your look, not steal the show. Opt for solid, neutral colours to keep the focus on your face. For commercial modelling, consider vibrant colours that enhance your skin tone. If you’re targeting fashion clients, black or white tops often do the trick.
Wardrobe Warning: Avoid distracting patterns, logos, and overly high necklines.
5. Light It Right
Lighting can make or break a headshot. Natural light is flattering and adds authenticity, while studio setups offer precision. Discuss lighting preferences with your photographer to ensure your features are beautifully highlighted.
Fun Fact: Cloudy days create soft, even lighting that eliminates harsh shadows—a secret weapon for outdoor shoots.
6. Invest in Quality Over Quantity
A few high-quality headshots will always trump a dozen mediocre ones. Work with professional photographers who understand the nuances of capturing modelling headshots. The goal is to showcase your potential as if you’re already part of a real campaign.
Pro Tip: The closer you look the part, the more likely you’ll get the job.
7. The Background Story
Simple backgrounds keep the focus on you. Neutral backdrops or minimalistic studio settings work well for most types of modelling. For fashion or editorial niches, experiment with textured or themed backdrops to add depth and context.
8. Stay Fresh
Keep your headshots up-to-date. If you’ve changed your hair or look, make sure your portfolio reflects it. Aim to refresh your headshots every 1–2 years or whenever your appearance evolves.
Industry Insight: Clients want to see the real you—current, relevant, and ready to work.
Ready to Shine?
Your headshot is more than just a photo—it’s your first opportunity to wow the industry. Whether you’re striking a pose for a fashion campaign or flashing a smile for a lifestyle ad, follow these tips to ensure your headshots tell the story of your unique talent.
Over to You:
What’s one feature you want your headshot to highlight? Share your thoughts or questions in the comments below!
Sources and Acknowledgements
This article was inspired by insights and expertise from the following:
- Rafael Larin, ‘5 Model Headshot Tips’ (Backstage.com)
- Brandon Andre, ’19 Tips for a Great Modelling Headshot’
- Joseph West, ‘Master Your Model Headshot’ (TheStudioPod.com)
- ‘My Model Reality: Modelling Headshot Tips’
