This #ToolkitTuesday, we’re diving into something that impacts every performer using social media to market themselves – Instagram’s updated grid format and content sizing for 2025.
What’s Changed?
Instagram is rolling out a new portrait-style grid – moving away from the classic square format that has been the norm for years. This change is designed to make content more engaging, eliminating awkward cropping of Reels and vertical posts. However, this shift affects how your feed images are displayed and cropped, which means if you don’t adapt, your posts might not look the way you intend.
Here’s What You Need to Know:
- Old Grid Format: 1:1 square (1080 x 1080 px)
- New Grid Preview Format: 3:4 portrait (1012.5 x 1350 px)
- Feed Post Upload Size: 4:5 portrait (1080 x 1350 px)
The key takeaway? The size you upload (4:5) is different from how it appears on your profile grid (3:4). If your grid hasn’t updated yet, it will soon, so it’s crucial to start preparing your content accordingly.
How to Adapt Your Instagram Content Strategy
To keep your content looking polished and professional:
- Upload your feed posts in 1080 x 1350 px (4:5 ratio). This is the maximum allowed height for posts.
- Keep important elements centred in a 1012.5 x 1350 px area to avoid key visuals being cropped on your grid.
- Be mindful that some followers still see the old square format, so ensure text and key imagery fit within a central 1:1 square.
- For Reels, Stories, and Lives, stick to 1080 x 1920 px (9:16 ratio).
Why Does This Matter for Performers?
Your Instagram is more than just another social platform—it’s your digital comp card, headshot, and showreel all in one place. Whether you’re an actor, dancer, musician, or host, Instagram is where industry professionals, casting directors, and fans discover your work.
This new format allows for a cleaner, more visually appealing profile, but only if you optimise your content correctly. If you’re not careful, your posts may appear awkwardly cropped, cutting off faces, text, or important visuals.
Bonus: Smart Social Media Tips for Performers
- Use Instagram Highlights to Showcase Your Skills – Create separate highlight reels for acting clips, singing performances, dance routines, or behind-the-scenes content.
- Be Intentional with Your Photos – Your profile picture should be a high-quality headshot, while your header and grid should reflect your personal brand.
- Avoid Posting Job Announcements Too Soon – Before sharing exciting news about a gig, check if there are confidentiality agreements in place.
- Highlight What Makes You Stand Out – Whether it’s stunt work, voice-over skills, or improv comedy, show what makes you unique.
- Engage, Don’t Just Post – Consistency is key, but so is networking. Engage with industry professionals and fellow performers to build meaningful connections.
Adapting to Instagram’s new format might feel like another thing to juggle, but staying on top of these changes keeps your content looking polished, professional, and competitive. Make sure your feed posts are optimised, your best work is highlighted, and your branding is intentional.
Are you ready to update your Instagram grid for 2025? Let’s discuss best practices and insights in the comments.