Today’s #ToolkitTuesday tackles a topic that isn’t as straightforward as it may seem: What’s the difference between an agent and a manager? While there are some general distinctions, it’s important to know that the details can vary significantly depending on your country and even your specific region. From legal regulations to commission structures, the role of each professional differs across jurisdictions, which makes understanding these differences vital for building the right team.

Let’s break down the basics to help you make the best choice for your career, no matter where you’re performing!

1. Core Responsibilities

• Agents are primarily focused on securing work. They’re typically state-licensed, working with casting directors, production companies, and studios to arrange auditions, negotiate contracts, and manage bookings. Their main goal is to land you gigs.
• Managers provide long-term guidance and career strategy. While they generally can’t negotiate contracts (except in limited cases), managers are instrumental in helping you shape your brand, expand your network, and align your career goals.

2. Client Focus and Personalisation

• Agents often represent larger client lists, managing the logistics of auditions and bookings for many performers. Their focus is on quantity of opportunities.
• Managers work with fewer clients, which allows them to offer more personal guidance. They help with everything from strategic career moves to advice on self-tapes and headshots.

3. Compensation and Legal Guidelines

• Agents typically take a 10% commission from the jobs they book for you, and in most regions, this percentage is regulated. Agents can’t charge upfront fees, and additional legal guidelines often apply.
• Managers might take 10-20% or more, depending on your agreement, and generally have more flexibility in their compensation structure. It’s important to define fees and services clearly in a written agreement.

4. Jurisdictional Variations

• In the USA, agents must be licensed and follow union guidelines, such as those from SAG-AFTRA, which grant them the legal right to secure work. Managers have fewer restrictions but often play a similar role.
• In the UK and Australia, there’s more crossover, with agents and managers frequently performing overlapping roles. For instance, Australia’s Entertainment Industry Regulation Act 2020 offers specific guidelines on services and commission rates for agents and managers.
• Advice: Performers should consult local union guidelines and legal resources before signing any contracts.

5. Collaboration: Working Together

• Many performers find value in having both an agent and a manager. Agents book gigs, while managers help with the big-picture strategy, aligning career moves with your overall vision. However, this dual representation means higher commissions, so assess whether it’s right for your stage in the industry.

6. Which One is Right for You?

• If you’re early in your career, an agent might be enough to secure auditions and build your portfolio. As you progress, a manager can bring added value by refining your career path, brand, and goals.

Building your team is a collaborative journey that requires careful research and alignment with your personal vision. Whether you opt for an agent, a manager, or both, remember to define your priorities and work with people who are truly invested in your success!

Ready to build your team? Make sure you know the ins and outs of each role and find the right fit for your journey!