As an artist stepping into the professional world, one of the most eye-opening realisations is that show business is exactly that—a business. It’s easy to focus solely on the artistic side of things, but if you’re in the performing arts industry, you’re also in business. Your talent is your product, and your career is your enterprise.

In any business, the goal is to generate income, and the performing arts are no different. As a professional performer, your artistry is not just your passion; it’s your livelihood. That means taking the time to understand the business side of your career is not just a nice-to-have but a must-have.

Embracing the Dual Role of Artist and Entrepreneur

I know this might sound a bit daunting, especially if you’re more inclined to focus purely on creativity. But here’s the reality: if you want to succeed in this industry, you need to embrace both your artistic and entrepreneurial sides. Think of it as expanding your skill set to become a well-rounded professional.

Whether it’s developing your promotional materials like headshots and CVs, mastering the art of marketing through your website and social media, networking to build valuable connections, or managing your finances wisely, every aspect of the business matters. These elements play a crucial role in shaping your career and can significantly impact your success.

Taking Control of Your Career

While agents and managers can provide guidance and support, no one will ever be as invested in your career as you are. The more you understand the business aspects of the industry, the more empowered you’ll be to make informed decisions and steer your career in the direction you want it to go.

And if all this talk of business feels a bit overwhelming, take a deep breath and remember that every skill can be learned. You have the power to educate yourself, develop new strategies, and build a professional career that aligns with your goals and aspirations. This is your journey, and you are in control!

Your #MakeItHappenMonday Challenge

This week, we challenge you to take action. Identify one area of the business side of your career that you’ve been avoiding or feel uncertain about, and commit to learning more about it. Maybe it’s time to create a standout professional website, delve into industry trends, or get a better grasp of contract terms. Whatever it is, take that first step towards understanding and improving it.

Remember, every step you take towards mastering the business side of your career brings you closer to achieving your goals. And don’t forget, we’re here to support you every step of the way.

Let’s make this week count by embracing our roles as both artists and entrepreneurs. Because a successful performer isn’t just talented—they’re savvy, proactive, and always ready to make it happen!

Get ready, take charge, and let’s make it a great week!